VITAL STATISTICS

TELEVISION

Digital TV penetration has reached over 70% of UK households (18.3 million homes)

There are currently 8.2 million Sky boxes in UK homes, with a potential viewing audience of 19.5 million

Multi channel homes now hold a greater audience share (41.1%) than BBC/ ITV combined (37.8%)

The broadband TV market in the UK is currently 10 million homes and is expected to grow to 17 million in 2009

Broadband TV has a potential viewing audience of 190 million worldwide

The viewing share of digital only channels reached 30% in 2005

In one week, commercial TV reaches 92% of adults compared to a 64% reach for radio and only 51% for daily newspapers

Television viewing remains the UK 's number one leisure activity, with each person tuning in for an average of 28.2 hours per week

UK people are spending 11 minutes per week longer watching TV than they did five years ago

ON LINE

30 million people are now on line in the UK

In August 2006, there were almost 500,000 searches on Yahoo on the word property

7.6% of UK adults have used the internet in the last six months when buying or selling a property

50% of property site users are aged 34+ and 74% are ABC1

Online advertising expenditure is expected to exceed national press in 2007 and reach £2 billion

Internet users in the UK are spending around 20 minutes longer on line each week than they did in 2001

MOBILE

There are currently over 1.5 billion mobile users worldwide. This is expected to rise to 2 billion in 2007

Four out of five UK households have a mobile phone

There are over 250 million 3G subscribers worldwide. This is expected to grow to over 300 million by 2011

There are currently over 5 million 3G subscribers in the UK

Demand for 3G services is expected to rise quickly with around 70% (240 million) of all mobile users in Western Europe having a 3G mobile phone by 2009

3G services are now available to over 90% of the UK population